Going green is good for the planet, but some businesses have discovered that making green claims - true or not - can also be good for their bottom lines. How can you tell the difference between a product that is really environmentally friendly and one that's simply been "greenwashed" to look appealing to eco-conscious consumers? ecomart^® offers an easy way to make smart, green buying choices: ecoPoints™.

We use ecoPoints™ to rate all the great products featured in ecomart^® based on their ability to help you reduce your ecological footprint. Each item is scored on a scale of 1 to 5 based on its potential long-term environmental benefit. ecoPoints™ have nothing to do with an item’s cost, nor are they a discount.

For example, a relatively inexpensive item such as Zero H2O^® DriWash & Shine ($17.95 USD) has a high ecoPoints™ score of 4 due to its huge water savings potential. And if you enjoy imbibing a beer or two occasionally, The Beer Machine^®and ecoBeer^® Mixes (score 5 ecoPoints™ each) offer a significant positive long-term impact on the environment.

Think about it. If we all made our beer at home, there’d be no bottles or aluminum cans to return or recycle, no carbon emissions from brewery-to-store beer deliveries and retail cold storage. The amazing Beer Machine^® and ecoBeer^® Mixes score high on the ecoPoints™ scale because of benefits like these, whereas everyday consumables such as reshi organic^® products score lower.